Talk: “Attention Disruption Disorder,” UK Campus

The Bale Boone Symposium will close with its keynote address “Attention Disruption Disorder” at Whitehall Classroom Building on UK campus on October 13 at 6 pm.

“Michael Rock is founding partner and creative director of 2×4. One of the essential challenges of design is establishing spatial, commercial, conceptual or ideological coherences in the cacophony of contemporary experience. But if each coherence requires a battle for attention, are we winning or losing? Are we making things better or compounding the condition we’re trying to address?”